Promotions are a great way to attract new customers and retain existing ones. With Drupal Commerce, you can set up discounts, gifts, or free shipping to boost your sales. This guide explains how to set up these promotional mechanisms.

⚙️ Setting up promotions

1. Access the promotions interface

• Navigate to the back office: Administration > Commerce > Promotions.
• Click Add promotion.

2. Create a new promotion

• Name: Give it a clear title (e.g., “Summer 2025 Sale”).
• Status: Activate the promotion.
• Offer type: Select the type of promotion:
  • Discount: Percentage or fixed amount.
  • Gift: Offer a specific product.
  • Delivery: Waive shipping costs.
  • ...

3.  Define the conditions of application

• In the Conditions tab, add rules to trigger the promotion:
  • Minimum basket amount (e.g., $50).
  • Product category (e.g., apply to sporting goods).
  • Customer segment (e.g., registered users).
  • ...

4. Set dates and limits

• Validity period: Set a start/end date.
• Usage limits:
  • Maximum number of uses per customer.
  • Unique promo code (optional).).

💡 Best practices

• Test promotions: Check with test orders before launch.
• Combination of promotions: Check whether promotions can be combined.
• Analyze the impact: Use reporting tools to measure effectiveness.