Many companies embark on website creation without adequate preparation. The result: delays, budget overruns, and a final product that does not meet sales objectives.
At Habeuk, our role as a digital agency in Cameroon is to transform your vision into an effective digital tool. The key to success lies not in coding, but in strategic planning.
Here is the essential checklist to validate before starting the design of your showcase website or e-commerce site.
I. Define your business objectives (the ‘why’)
Before talking about colours or features, you need to define the main purpose of your future website.
1. Conversion objective (the desired action)
- Showcase website: Is the objective to generate leads via a form, or to get people to download a catalogue?
- E-commerce site: Is the objective sales volume or margin on a specific product?
- Business application: Is the objective to save time by automating inventory management via API integration?
2. IIdentify the target audience
Who are your customers? The language, design, and user experience (UX) will depend on the answer to this question. For example, a website targeting construction professionals will not have the same tone as a home decor shop aimed at the general public.
💡 Habeuk tip: Our Consulting & Audit service is the ideal step to precisely define these objectives and translate your business needs into concrete functional requirements.
II. Prepare the content and design (the ‘what’)
Delays in content delivery are the main cause of project delays.
1. Structure (tree structure)
- What are the key pages? (Home, Services, About, Contact, FAQ, etc.).
- How will users navigate? (User Experience – UX).
2. Text and image content
- Copywriting: Prepare texts describing your services (must be optimised for SEO).
- Professional images: Don't rely on generic images. High-quality product photos and team portraits reinforce your brand's credibility.
3. Visual identity
If you don't have a graphic charter, prepare the basic elements:
- The logo (in high resolution).
- The main colours and fonts you want to use.
Habeuk at work: Ou Design & UX team can help you create intuitive interfaces and consistent design systems that perfectly reflect your expertise.
III. Validate the technical elements (the ‘how’)
These three elements are essential technical prerequisites.
1. The domain name
The domain name is the address that internet users type into their browser to access your website (for example, habeuk.com). It is your brand's unique identity on the internet, the digital equivalent of your head office's postal address.
It consists of the name you choose (habeuk) and its extension (.com, .fr, or .cm).It should be simple and easy to remember for credibility and SEO purposes. The most important thing to do is to purchase it and secure it as soon as possible, even before you start designing, to prevent someone else from buying it.
2. Web hosting
Hosting is the physical space on a server where all your site's files, images, and databases are stored. It is the engine of your site.
Poor-quality hosting results in slowness, which drives visitors away and penalises your Google ranking. Speed is vital, especially for an e-commerce site that manages a large number of photos. While a simple showcase site can make do with standard hosting, a business application or high-traffic site requires a more robust solution.
Habeuk often recommends managed cloud solutions such as Microsoft Azure to ensure high performance and the ability to adapt to your growth.
3. Professional email
Your professional email address ( contact@votreentreprise.com) is directly linked to your domain name. Using a generic address (@gmail.com) for business communications or invoices immediately diminishes your brand's credibility.
A well-configured professional email improves the deliverability of your messages (they don't end up in spam) and ensures better security for your data exchanges. Habeuk helps you configure your emails professionally to immediately strengthen your customers' trust.
Make sure your email address is not votreentreprise@gmail.com. A professional email address (contact@votreentreprise.com) is essential for building trust and credibility.
Conclusion: from preparation to performance
The answer to ‘What do you need to prepare before creating your website?’ is simple: everything!
Good preparation enables your web agency to deliver a project on time and within budget. At Habeuk, we transform this preparation phase into a strategic roadmap to ensure that your future website is a real tool for growth and performance.
👉 Are you ready to launch your website? Contact us to transform your idea into a concrete and well-prepared project!
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